Project Paper Requirements
May 25th, 2007Project Requirements
These are the following topics that must be addressed in the final paper.
Executive Summary
Provides a two paragraph overview of the product/service and your principal argument
Product / Service
A Full Description of the Product or Service
Business Case
This sets your argument for the proposed case. It should include:
Target Market
“First Market” (if necessary)
Branding
Addressable Market Logics (rationale for why your target will purchase it)
Competitive Profile
Proposed Pricing and Revenue Model
Extra: Follow-on or Related Products
Product Design / Service Guidelines
Do you have concrete or general ideas about the appearance of the product?
Do you have concrete or general ideas about the service delivery?
Do you have a list of dos and don’ts?
Appendix
Evolution of your Product / Service Idea
Lessons Learned
Course Materials
May 1st, 2007 Course Syllabus (Revised May 8, 2007)
Lectures
Introduction (March 27)
Paul O’Shaughnessy (March 27)
Second Lecture (March 29)
Third Lecture (April 3)
Nature of Disruptive Products (April 5)
Conjoint Thoughts (April 12)
David Miller (April 19)
Role Induction (April 24)
QFD Looks (April 26)
Blue Ocean Strategy (May 1)
Product planning discussion (May 10)
Old Lecture Slides - 2007 Course
May 1st, 20072nd Lecture (March 28; and a few slides for April 2)
3rd Lecture (April 2)
Resources for Startups (April 4)
SBA Resource Guide (From Elizabeth’s Lecture)
Dan McCarty, EntrepreneurialTips and Online Retailing (April 11)
Portfolios 101 (April 16)
Business Models and Garlic Jims (April 16)
Two Models Class (April 23)
Business Entities Part I (April 25)
Spencer Rascoff & Zillow (May 2)
Jim Krigbaum and Global / Social Entrepreneurship (May 9)